Young Soh (ages 22–34), living in urban cities like Los Angeles, fashion-forward, values authenticity, premium quality, and purpose-driven brands.
Consideration Stage — They’ve recognized a desire to elevate their wardrobe and are exploring options aligned with their identity, values, and lifestyle.
modern luxury fashion
premium streetwear
self-expression through clothing
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The line between streetwear and luxury has blurred—and from that fusion, a powerful new aesthetic has emerged. For the fashion-conscious creative professional, this isn’t just a passing trend—it’s a way of life. In this blog, we explore why modern luxury leisurewear is redefining fashion, how it’s rooted in self-expression, and why brands like Reside In Being are leading the charge.
In a world where your outfit often speaks before you do, fashion becomes your voice. Today’s generation doesn’t just want to look good—they want to feel aligned with what they wear.
Modern luxury fashion allows for that balance of statement and substance. It embraces:
Individuality over mass trends
Purpose-driven design over seasonal fluff
A seamless blend of comfort and premium aesthetic
At Reside In Being, this philosophy is central. Every hoodie, jogger, or co-ord set is created not just to look elite but to make the wearer feel seen—comfortable in their own story.
Streetwear isn’t what it used to be. Once a symbol of rebellion, now it’s a vehicle for cultural commentary and a canvas for creativity.
Why premium streetwear matters now:
It meets the demand for quality and craftsmanship.
It aligns with a lifestyle that values freedom, versatility, and expression.
It’s become a go-to choice for entrepreneurs, creators, and those who don't want to compromise comfort for class.
For the buyer in the consideration stage, understanding that they can invest in clothes that feel good and look elevated is key. That’s where brands like ours step in. Reside In Being curates collections that are intentionally minimal, spiritually grounded, and designed to transition from street to studio to sunset dinners with ease.
Tailored fits with lounge-ready ease
Earth-toned and neutral palettes that mix effortlessly
Premium fabrics sourced for comfort and durability
Subtle messaging that speaks to identity, not trends
Designed for confidence, not conformity
Ethical, small-batch production
Consumers today are more aware than ever. They research. They question. They align purchases with beliefs. So when they land on your site or Instagram, they’re asking:
Does this brand speak to who I am?
Does it support individuality?
Does it look as good as it feels?
The answer with Reside In Being is a resounding yes. Our buyers are not looking for validation—they're looking for reflection. That’s why every campaign we do is tied to a deeper intention: to inspire authenticity, uplift confidence, and build community.
In fact, we recently launched our “Wear Good, Do Good” campaign to invite people to shop consciously while engaging in acts of kindness. It's a reminder that fashion can do more than clothe—it can connect.
What started as a fusion between streetwear and luxury has now become a movement of intention, identity, and innovation. Modern luxury leisurewear is here to stay, and the brands that thrive will be the ones that empower the individual while cultivating a collective consciousness.
If you’re someone looking to:
Curate a wardrobe that mirrors your story
Support ethical, purpose-led brands
Dress with confidence and ease
Then you’ve found your fit. Explore the latest drop from Reside In Being—and don’t just wear your clothes, reside in being.