LFA - A New Chapter for Rare Beauty

A Fragrance That Evolves You

Rare Eau de Parfum marks a bold leap for Rare Beauty, expanding the brand from iconic makeup into the world of signature scents. Launched in early August 2025, this warm, spicy gourmand blend is crafted to adapt with your day effortlessly transitioning from quiet mornings to lively nights outTurning visitors into leads.

The scent unfolds in luxurious layers:

• Top Notes: Caramel, rich pistachio, and playful pink pepper

• Heart Notes: Creamy vanilla, warming ginger, and indulgent cocoa beans

• Dry Down: Earthy sandalwood, tonka bean, and intimate skin musks
  
  The perfumer behind this creation, Jérôme Epinette (noted for his work with Byredo and Atelier Cologne), brings a refined balance  sweet yet spicy, comforting yet modern.

Designed with Purpose — Accessibility at It’s Core

One of the most notable features of Rare Eau de Parfum is its inclusive packaging. In collaboration with hand therapists and packaging engineers, Rare Beauty developed a bottle with a wider, ergonomic pump  perfectly suited for those with limited dexterity or hand mobility. This thoughtful design honors Selena Gomez’s own experiences with lupus and her advocacy for accessible beauty.

 Selena herself described the design as “easy to hold and spray,” prioritizing function without sacrificing aesthetics.            

Designed with Purpose — Accessibility at It’s Core

One of the most notable features of Rare Eau de Parfum is its inclusive packaging. In collaboration with hand therapists and packaging engineers, Rare Beauty developed a bottle with a wider, ergonomic pump  perfectly suited for those with limited dexterity or hand mobility. This thoughtful design honors Selena Gomez’s own experiences with lupus and her advocacy for accessible beauty.

 Selena herself described the design as “easy to hold and spray,” prioritizing function without sacrificing aesthetics.

Emotional Depth & Industry Buzz

A Deeply Personal Scent

Critical Acclaim

Media praise has been strong. Page Six called it a warm, spicy gourmand that evolves beautifully on the skin. Reviewers highlighted its ability to feel different on each wearer sometimes sweet, sometimes spicy and always enchanting. Bustle echoed this sentiment, likening the scent to a grown-up version of childhood favorites and applauding the balms for innovative versatility

Creative Launch Campaign

To bring the fragrance to life beyond beauty shelves, Rare Beauty launched scratch and sniff billboards across NYC on Soho, Canal Street, and the High Line letting passersby smell notes of vanilla via scented ink bubbles. Though some questioned hygiene, the campaign generated significant buzz and engagement, including a QR code for free samples

What This Launch Means for Rare Beauty

Rare Eau de Parfum isn’t just another celeb endorsed scent It’s a purposeful step forward for a brand rooted in authenticity, emotional well-being, and inclusivity. With accessible design, mindful philanthropy (1% of fragrance sales support youth mental health via the Rare Impact Fund), and sensory innovation, the launch feels as heartfelt as it is pioneering.

Rare Beauty’s debut scent stands out in a saturated market for its sincerity, craftsmanship, and compassion. It’s not just about smelling good it’s about feeling understood, empowered, and emotionally connected.

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